writing for the web

course description

Learn to write copy for the web that is tailored to how people read web pages. Understand how web copy is different to print copy and how good website content can dramatically boost the success of your website.

who's it for

Anyone who is writing copy for a website.

what I will learn

The course will enable you to:

• Understand user behaviour on websites.
• Use techniques to take advantage of that behaviour.
• Know the relevant points to consider when writing web content.

course content

how people read web pages

• Scanning the page, reading speed, amount of content.
• Usability and eye-tracking studies.

matching writing techniques with user behaviour

• Writing concise, scannable and neutral copy.
• When to use images instead of text.
• Using effective keywords, headings, hypertext, highlighted words and taglines.
• Where to place information rich words.
• Using inverted pyramids.
• Breaking content into manageable chunks.
• Avoiding 'marketese'.
• How to write press releases.

how content interacts with site layout

• How and when to use graphics.
• Creating scannable, consistent layouts.

course dates

This course is presently being scheduled.

For more information on this course please contact:mjg@ccb.ac.uk