search engine optimisation

course description

Web site visibility and the ease with which potential customers or visitors can find a web site is an important factor in a site’s success or failure. Search Engines such as Google use programs, known as spiders, that crawl the web building indexes of pages. On this comprehensive two day course you will learn how to build sites that will be well indexed, resulting in targeted traffic to your site.

who’s it for

The course has been designed for:

• Web designers who need to know how to effectively promote their sites in Internet searches.

what I will learn

The course will enable you to:

• Describe the difference between search engines and directories.
• Learn the elements of design which affect search engine ranking.
• The importance of keywords, link marketing, relevant content and the submission process.

course content

• The importance of Search engines and directories.
• How Search engines and directories work.
• How Search Engine Spiders read your pages.
• What elements Search Engines look for.
• What elements Search Engines avoid.
• Keyword research and writing for search engines.
• Choosing and positioning keywords.
• How search engines determine relevancy.
• Creating effective titles and headings.
• Performance analysis.
• Getting Search Engines to see your pages.
• How well are you ranking?

• Link popularity.

course duration

Two Days.

cost

£385.00

course dates

10-11th August 2006.

For more information on this course please contact:mjg@ccb.ac.uk